Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017.

Market Opportunities

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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Stay Healthy and Wealthy

When you make those New Year’s resolutions, you’re thinking about fresh starts and the year ahead. What you might not realize is that some resolutions also could save money. Here are some popular resolutions that could help get you and your finances in shape in 2017.

Quit smoking: You can save money by stopping a pack-a-day habit, which can cost between $1,825 and $3,650 per year, depending on the cost of cigarettes in your area. Nationally, a pack-a-day smoker is going to spend an average of $2,000 annually on cigarette costs.

Set up and stick to a realistic budget: If you want to resolve to stick to a budget in 2017, you must start with a realistic plan. People tend to make financial resolutions the same way they do a weight loss plan. If you start with lofty goals they will be unachievable within a month. List your priorities for spending rather than restricting your spending. Focus on necessary expenses then include a certain amount for retirement savings. Then with the remaining money you have each month, set aside a little for enjoyment. It’s critical you have rewards in your budget.

Exercise regularly: You’ll save money in several ways with regular exercise. On average, Americans are spending $7,800 annually on health care, according to the National Association of Health Underwriters. But exercise brings real savings. “If people are eating right and exercising three times a week for 20 minutes a day, they see prescription costs decrease by 70 percent and medical costs decrease by 30 percent,” says Ric Edelman of Edelman Financial Services. Stop spending money recklessly: One of the best ways to stop spending your money recklessly is to track where it is going each month. Check with your credit union and download their free mobile budgeting app that shows expenditures by category so you can monitor your spending. A great way to get your spending under control is quit trying to “keep up with the Joneses”. If you want to fix your bad spending habits in 2017 start hanging out with other spendthrifts because you will likely become one yourself.

Eat healthier: A healthy eating plan can be as — or more — economical than fast food. It’s a total myth that eating healthy is expensive. Buy smaller but leaner cuts of meat, eat protein-rich beans and buy produce in season when it’s freshest and least expensive. A smaller amount of a leaner cut can slice your food bill and your bad cholesterol.

Build an emergency fund: Nothing takes the stress out of financial situation like spare cash. If you are among the millions of Americans that don’t have enough money set aside to cover unexpected expenses or emergencies, then you should resolve to build one in 2017. Experts recommend putting enough money in a savings account to cover six months’ worth of expenses in case of unexpected emergencies like job loss, maternity leave or medical issues. You can always apply a small amount of your paycheck towards this account, so you make sure it is hidden from you.

Pay off high-interest debt: Paying down credit card debt is one of the most popular short-term goals in 2017. Try focusing on paying off your high-interest credit card debt before other debts because it is more expensive. And, it you are motivated by seeing those results first hand, start by paying off your card with the lowest balance first so you can feel that sense of accomplishment. Create your estate plan: An important 2017 resolution would be to tie up any financial loose ends for your loved ones so they aren’t left trying to pick up the pieces. Make sure you have a will or trust that designates who’s in control of your assets. You certainly don’t want the state court system to make that decision for you. Don’t forget to designate a guardian for your children, and someone who will make financial and healthcare decisions for you if you are unable to do so.

Develop common financial goals with your partner: Many times finances are the biggest source of conflict between couples. It’s important that couples sit down and create a financial plan. It doesn’t usually work to try and manage their finances separately.

Any of these resolutions can help improve your financial security in 2017. I suggest tackling one financial tip each month so you don’t get overwhelmed. Then as you get accustomed to the new approach to spending and saving, add another. By the time 2017 starts dwindling toward 2018, you will find you’ve made progress on achieving your financial goals.

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Science Research Funding Under A Trump Administration – What Will Happen?

Right after Donald Trump won the presidency, scientists and researchers got together to stage a large protest with signs and marched on Washington DC to make their case for research funding fearing that academia would be cut off from those 10s of billions of dollars in money flows to themselves and their institutions. Apparently, academia is worried their gravy train will end, and maybe they are right – but protesting won’t work. Academia is already in serious challenges due to the outstanding college loan debt default rates. Is this a perfect storm for science? Let’s look at this a little closer shall we?

There was an interesting article in Scientific American in the January/February 2017 issue titled; “Ending the Crisis of Complacency in Science – To survive the Trump administration, scientists need to invest in a strategic vision that mobilizes social change,” by Matthew Nisbet which stated:

“As newly elected president Donald Trump takes office, the scientific community faces the likelihood not only of unprecedented cuts in government funding for research, but also of bold new attacks on scientific expertise as a basis for policy making and decisions. Trump campaigned on a pledge to eliminate as much as $100 million in ‘wasteful climate change spending’ and there have been reports of plans to severely cut funding for NASA and other agencies.” The article also talked about the NIH funding of Stem Cells and how they might turn back to the Bush years on that type of science funding. There was a point in the piece about the need for scientists to do better with PR and media so the tax paying public would be more supportive. In fact the author of the article suggested better cooperation with journalists was important to change the narrative to continue climate research funding.

Interestingly enough, the NIH and NSF and other big research funders are under the executive branch of our Federal Government. Academia is worried because they chose the wrong political side and academia had brain-washed our kids towards a leftist, socialist skew – they are in fear now, but they’ve allowed that academic bubble to build – academia has caused their own demise, with their High IQ’s they still don’t see it. What do I think of this as the founder of a Think Tank?

Well, here is my assessment; My gosh, that article was so out-of-touch with the new political landscape. In fact, Donald Trump’s Administration is a breath of fresh air for science, and he’s about the only one who can save scientific research and academia from their current path towards a cliff.

Sure there will be cuts in all the ‘politically correct research’ that many in academia are now calling “science” and yes there will be cuts in Global Warming research – after all, it is academia that continues to go with that IPCC globalist narrative that climate science; it’s “settled” by consensus (what?). The climate scientists hypocrisy is epic – you see, if it is settled then there doesn’t need to be anymore science research there, we already know right? Now then, we have to determine if we should act on that research or not to cut human emissions of CO2 (which by the way is only 3% of the total CO2 output of this trace gas). Academia can’t have it both ways and say it is settled, because if it is then there is no need to keep funding their incredible PhD level academic salaries then. Let them find something else to study or get a new line of work.

Sure there will cuts to BS science and waste – there is a ton of it, admit it. I see the grants being awarded by the NSF, NIH, and some of that crap is a waste. With the Trump Administration – the good science stays and the crap goes – there will be plenty of money and research for GOOD science. Academia will have to adapt, just like businesses do. Remember it was one of theirs who said; “Change is the only constant” so they will have to deal with it. No more sniveling.

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A Colour Forecast For Spring 2017

Forget the monochrome look, forget restraint. One of the strong trends that we can look forward to in spring 2017 is vibrant colour. Think wacky, age of Aquarius style psychedelia. Many of the looks that will come to the fore in spring of next year are going to be a riot of colour. This is great for those of us who love vibrant shades and are not afraid to stand out from the crowd, though perhaps not so good for shrinking violets or those with a more muted aesthetic.

Tie dye is back and there is something of a resurgence of the hippie fashion aesthetic. For Resort, designers showed a range of tie-dye clothing. Both inner and outerwear items were shown and there was plenty of colour on display, much of it in bold, rich tones that are all about the character and the playful wackiness. Spring summer 2017 could be the time to revisit the Summer of Love. But this psychedelia has a sort of contemporary edge, with bold shapes, geometric designs and a strong line in global multiculturalism that reflects our more connected modern age. The way to wear this multi-coloured extravaganza is definitely to give it some gusto, but also a bit of an edge. Think whimsy but with a slightly harder urban slant.

The key to looking up to date and not like you have been lost and wandering on the hippie trail since the 60s is to choose pieces with a more modern shape when going for rainbow coloured clothes. Mismatched patterns and quirky combos will edge this look into another spring summer 2017 look – the chic geek. The idea is that pretty much anything goes and you should let your freak flag fly, showing your own unusual and unique personality through the way you dress.

This colour extravaganza borrows not only from the pschedelia of the 1960s but also from the colourful aesthetic of Tibet, its woven fabrics, strong patterns and bright colours, all with a slightly spiritual bent. There is also a large dose of inspiration taken from Cuba, a nation opening to the US for the first time in over fifty years and one with a strong culture and tropical aesthetic. Colour inspiration is also taken from the northern Californian coast, rich mid-tone blues and beachy hues mingle in with brighter tropical colours. No matter where you look, the spring summer 2017 trends are all about colour. Developing a really good colour sense and knowing which colours will suit you is the key to looking good and finding your own perfect look for the coming seasons.

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Private Jet Detailing And Aircraft Cleaning Entrepreneurs Have Good News

The general aviation sector has been in the doldrums for quite a while. Some blame this on increased FAA (Federal Aviation Administration) regulations, much of which occurred after 9-11 to protect airports from potential terrorists, unfortunately these increased security requirements and increased regulations have stifled the general aviation (GA) sector. The economic crashes of 2000 and 2008 didn’t help, although in 2003 the economy was flying high thanks to Bush Tax Cuts and stimulus, then it hit a wall again and didn’t really do well until the run-up just before the 2008 crash.

The GA sector has only slightly recovered since then but not back to its 2003 highs. When Obama got elected he railed against Corporate Jets and Corporate Fat Cats which hurt jet sales and new aircraft sales. Remember when congress went after the Auto Makers for flying their corporate jets to Washington DC to beg for bailouts? Public sentiment against GA was at an all-time low. All of this had hurt aircraft cleaners and jet detailers – it made it tough to make money, but it looks like things are changing and the number of GA Aircraft is increasing. This new Trump Administration is pro-Aviation unlike the Obama Administration. Cutting corporate taxes will also help GA and jet sales. It looks like clear skies ahead for those in the General Aviation services business.

There was a great article in AIN – Aircraft International News – December Edition titled; “UBS Bizjet Index Sees Post-election Surge,” by Chad Trautvetter posted on December 12, 2016 which noted the following facts; The new Trump Administration in the U.S. is widely seen as a positive, with 61 percent of those surveyed expecting the outcome of the U.S. presidential election to ultimately be positive for the business jet market, while 11 percent don’t see a positive impact and 28 percent are uncertain. In fact the article went on to note that there was an increase of between 44-49% increased orders for private jets over last year. Many of those aircraft will be delivered by 2018, and the backlog will increase used aircraft sales and current new inventory. More aircraft certainly means more aircraft to clean and more new aircraft means more corporate detailing customers as well. Meanwhile, along with the fractional jet market, we see jet air-taxi services on the increase as well as Uber style aircraft ride-sharing plans smaller companies can buy into. All of this means the GA sector is ready to take off again and that’s good for business.

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